Why Liverail Will Improve Facebook Dramatically
Facebook has just recently purchased LiveRail, the automated video platform that has helped such organizations such as A&E Networks, ABC, Major League Baseball, Gannet and Daily Motion serve up ads for their video platforms on their apps and sites.
Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.
The use of videos with Facebook is something that is commonplace, yet many people do not realize that targeted video ads can be very profitable and beneficial. From the standpoint of a person watching a video, and seeing ads that are delivered, it's nice to have something relevant to the video that you are watching. Likewise, if you are an Internet marketer, or simply trying to get visitors that will be interested in your products and services, the best thing you can do is advertise on videos to attract potential clients, but your ads will show up on the right ones. That's why the acquisition of LiveRail by Facebook will change the game, a company that delivers over 7 billion views every month. This acquisition will also be very profitable for Facebook, a deal that will help both their company, and the people watching videos.
LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.
The biggest strength of the company is its bidding platform ecosystem which performs in real time as it selects the best priced ads for marketers from various inventories of different publishers. It also has a video inventory management system and a CheckPoint service that will block ads that are inappropriate. LiveRail is one of the faster growing companies in the field with a 300 percent growth over the past two years. The company is right on track to have over $200 million of gross revenue with a before tax gross earning well in excess of $30 million.
LiveRail is committed to presenting the best relevancy and targeting technologies that are available, making the user experience the absolute best. This is a win-win scenario for not only Facebook, but all those that watch videos on the World Wide Web today. Likewise, Facebook will also generate a significant amount of revenue from video advertising using LiveRail.
Facebook wanted a proprietary method of bolstering the viewable presence for its ads for the improvement of targeting and the aspect of having the videos relevant and sharp when presented. The new platform is being integrated into Facebook's new video ad program, which will be placing 15 second spots that are auto-playing in the News Feeds of members.
The use of videos with Facebook is something that is commonplace, yet many people do not realize that targeted video ads can be very profitable and beneficial. From the standpoint of a person watching a video, and seeing ads that are delivered, it's nice to have something relevant to the video that you are watching. Likewise, if you are an Internet marketer, or simply trying to get visitors that will be interested in your products and services, the best thing you can do is advertise on videos to attract potential clients, but your ads will show up on the right ones. That's why the acquisition of LiveRail by Facebook will change the game, a company that delivers over 7 billion views every month. This acquisition will also be very profitable for Facebook, a deal that will help both their company, and the people watching videos.
LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.
The biggest strength of the company is its bidding platform ecosystem which performs in real time as it selects the best priced ads for marketers from various inventories of different publishers. It also has a video inventory management system and a CheckPoint service that will block ads that are inappropriate. LiveRail is one of the faster growing companies in the field with a 300 percent growth over the past two years. The company is right on track to have over $200 million of gross revenue with a before tax gross earning well in excess of $30 million.
LiveRail is committed to presenting the best relevancy and targeting technologies that are available, making the user experience the absolute best. This is a win-win scenario for not only Facebook, but all those that watch videos on the World Wide Web today. Likewise, Facebook will also generate a significant amount of revenue from video advertising using LiveRail.
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