Could Internet Marketing Companies Benefit From Twitter's Promoted Video?

By Robbie Sutter


It goes without saying that Internet marketing companies have many different ways to ensure that their messages reach as many people as possible. As a result, you can be certain that video will be implemented, though I believe this to be the easiest sort of content for anyone to take in, regardless of age. "Promoted Video," as a result, should be brought to the attention of the aforementioned companies. In order to understand what Twitter will offer, as far as this service is concerned, there are certain details to go over.

TechCrunch posted an article that spoke about Promoted Video, which was brought to the forefront courtesy of Twitter. It can be used, by various companies, in order to help their own video content become shared out. This was done through Twitter's own network, which is a point that should draw the attention of many Internet marketing companies. Promising tools along the lines of these should have the focus of various companies, fishbat included, and others may agree.

It's easy to look at this program and see that it might very well be similar to Amplify. However, Amplify was built primarily for larger businesses along the lines of McDonalds and American Express. On the other hand, there is more variety to be had with Promoted Video, which seems to be great for companies without much notoriety associated with them. To say that this program has more potential behind it, in this regard, would be an understatement.

The report also mentioned a particular system called CPV, or Cost Per View, associated with Promoted Video. What CPV means, in essence, is that advertisers will only pay for these efforts when user engagement is seen. Not only will this allow every company to have a fair shot but it goes to show that, if Promoted Video proves to be successful, the intricacies behind it are impressive. With this in mind, the long term benefits of this particular system should not overlooked.

Is it possible that Promoted Video will be able to prove useful in the long term? In my view, it has the potential to do so because, as stated earlier, video content is amongst the easiest for audiences to digest. However, the videos created must be strong enough to stand on their own; Promoted Video can only do so much as it relates to success. Even still, I am confident that companies will take advantage of this system and, hopefully, see results of their own.




About the Author:



Comments

Popular Posts