Powerful Tips On Building A Successful Facebook Marketing Business
With Facebook hitting over a billion active monthly users, there is no doubt that this is the ultimate platform for not only communicating with family and friends, but also for promoting and marketing your business. Of recent, Facebook has become a good place for business owners and if you have decided it's time build a business page too, you'll want to do it right. Spending a significant amount of time and effort on this is worth because if done right, it can drive huge traffic to your blog or website.
The model is to pick a niche that has the potential for a large audience, like 'going green', 'weight loss', or 'women's fashion.' Create a Facebook fan page and a web site that goes along with it.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
Build a List (and do it on Facebook) - You must build an email list of potential customers. This is the key to building a successful business online for the long term. You need to be able to market and inform your customers at any time. Facebook is a fantastic place to market right now but who knows what changes to their platform may take place in the future. If you don't have your own email list of potential customers, you could be out of business at the wink of an eye.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
Most importantly, do not copy what other pages are doing. Use your page the way you would like and make it your own. The more unique, interesting and creative it is, the more chances you have of gaining more followers and eventually driving traffic to your site.
The model is to pick a niche that has the potential for a large audience, like 'going green', 'weight loss', or 'women's fashion.' Create a Facebook fan page and a web site that goes along with it.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
Build a List (and do it on Facebook) - You must build an email list of potential customers. This is the key to building a successful business online for the long term. You need to be able to market and inform your customers at any time. Facebook is a fantastic place to market right now but who knows what changes to their platform may take place in the future. If you don't have your own email list of potential customers, you could be out of business at the wink of an eye.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
Most importantly, do not copy what other pages are doing. Use your page the way you would like and make it your own. The more unique, interesting and creative it is, the more chances you have of gaining more followers and eventually driving traffic to your site.
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