Website Design Tips For Winning Brands
Serious businesses and brands are heavily investing in websites. This trend is buoyed by the propensity of customers to order goods and services online. Website design is therefore an important part of any marketing and communication strategy. Any site should be functional and interactive to give a good experience. There are tips to consider during design.
The logo will identify your brand. This is a common trend for all businesses and organization. Make your logo as professional and polished as possible. The content and images included will come second to the logo. A simple and recognizable logo makes your portal more appealing. Create it in high resolution and ensure that it appears on all pages at the top left hand corner. Let the logo link visitors to your home page for easy navigation.
Make your site clean and lean. It is a terrible experience to navigate through an overloaded site. The presence of sidebars, too many images, links, long content, etc make the site unappealing. Make the portal simple ensuring that there is unique content on each page. Avoid competing activities like call for action, pop up, click buttons, etc on each page. With the assistance of a professional in web design Baton Rouge, LA, make any pop up natural and strategic. This will avoid getting to the nerves of visitors.
Brands are easily identified using colors. This also applies online. Choose colors that denote a modern, clean and elegant look. The colors should make your portal orderly and guide visitors on where to click, position of side bars, links, etc. The color scheme adopted should be complementary and consistent with your marketing strategy on other platforms.
Use quality images. There is need to invest in professional photography for all images to be used on your portal. Generic photos are easily identified and unpleasant. Your visitors can detect copied or poor quality images. To avoid a wrong impression, ensure that your images connect emotionally with your client and are intentionally used. They should also make your content and links more appealing.
Consider the needs of different visitors. Some can read through small fonts while others will struggle. Some will be using tablets, laptops and mobile phones. The font should be legible and recognizable. A universal option would be desirable. Different sizes can be used to denote footnotes, quotes, main text, headings, subheadings, etc. Content consumption is simplified by the font used.
Use a responsive design. Screens come in different sizes and resolutions. Ensure that your site adjusts automatically without loosing its appeal. This guarantees an excellent browsing experience that is devoid of zooming in and out to view content. A good experience increases the chances of conversion since visitors spend more time at your site. The experience should be shared by visitors using all gadgets.
Direct all your effort towards giving the customer the best experience. A website helps you make a brand statement. Incorporate new wed design inventions to improve user experience. Test your site for such aspects as accessibility, speed, content visibility, etc before rolling it out.
The logo will identify your brand. This is a common trend for all businesses and organization. Make your logo as professional and polished as possible. The content and images included will come second to the logo. A simple and recognizable logo makes your portal more appealing. Create it in high resolution and ensure that it appears on all pages at the top left hand corner. Let the logo link visitors to your home page for easy navigation.
Make your site clean and lean. It is a terrible experience to navigate through an overloaded site. The presence of sidebars, too many images, links, long content, etc make the site unappealing. Make the portal simple ensuring that there is unique content on each page. Avoid competing activities like call for action, pop up, click buttons, etc on each page. With the assistance of a professional in web design Baton Rouge, LA, make any pop up natural and strategic. This will avoid getting to the nerves of visitors.
Brands are easily identified using colors. This also applies online. Choose colors that denote a modern, clean and elegant look. The colors should make your portal orderly and guide visitors on where to click, position of side bars, links, etc. The color scheme adopted should be complementary and consistent with your marketing strategy on other platforms.
Use quality images. There is need to invest in professional photography for all images to be used on your portal. Generic photos are easily identified and unpleasant. Your visitors can detect copied or poor quality images. To avoid a wrong impression, ensure that your images connect emotionally with your client and are intentionally used. They should also make your content and links more appealing.
Consider the needs of different visitors. Some can read through small fonts while others will struggle. Some will be using tablets, laptops and mobile phones. The font should be legible and recognizable. A universal option would be desirable. Different sizes can be used to denote footnotes, quotes, main text, headings, subheadings, etc. Content consumption is simplified by the font used.
Use a responsive design. Screens come in different sizes and resolutions. Ensure that your site adjusts automatically without loosing its appeal. This guarantees an excellent browsing experience that is devoid of zooming in and out to view content. A good experience increases the chances of conversion since visitors spend more time at your site. The experience should be shared by visitors using all gadgets.
Direct all your effort towards giving the customer the best experience. A website helps you make a brand statement. Incorporate new wed design inventions to improve user experience. Test your site for such aspects as accessibility, speed, content visibility, etc before rolling it out.
About the Author:
You can get a brief summary of the things to keep in mind when selecting a provider of website design services LA area at http://www.cyberfision.com right now.
Comments
Post a Comment